How To Build Your Online Presence

Your online presence is your digital storefront—it’s how people find, connect with, and trust you. Whether you’re just starting your digital marketing journey or looking to polish your current efforts, building a professional and authentic online presence is a must.

Let’s dive into three key areas that will set the foundation for your digital success: setting up a professional social media profile, creating a simple website or landing page, and developing a strong personal brand.

1. Setting Up a Professional Social Media Profile

Social media is often the first place potential customers will interact with you. Think of your profile as your digital business card. Here's how to make it shine:

Choose the Right Platform:
Start with one or two platforms where your target audience is most active. For many digital marketing moms, Instagram, Facebook, and TikTok are great starting points.

Optimize Your Profile:

• Profile Picture: Use a clear, professional-looking photo. A friendly smile goes a long way in building trust.

• Bio: Craft a short, impactful bio that tells people who you are, what you do, and how you can help them. For example: Helping busy moms build online income streams with ease.

• Contact Information: Include a link to your website or landing page and an email address (if applicable).

Post with Purpose:
Share content that adds value. This could be tips related to your niche, behind-the-scenes glimpses, or testimonials from happy clients. Consistency is key, so aim to post regularly.

Engage with Your Audience:
Respond to comments, answer DMs, and engage with your followers’ content. Building relationships is as important as building your follower count.

2. Creating a Simple Website or Landing Page

While social media is powerful, your website or landing page is where the magic happens. This is your space to capture leads, share your story, and showcase your offers.

Keep It Simple:
You don’t need a fancy multi-page website to get started. A single, well-designed landing page can work wonders.

Essential Elements for Your Website or Landing Page:

• Headline: Grab attention with a compelling headline. For example: “Discover How Busy Moms Are Earning $900 a Day with Just 2 Hours of Work!”

• About Section: Share a brief introduction about yourself and why you’re passionate about helping others.

• Call-to-Action (CTA): Make it clear and specific. For example: “Sign up for my free guide to start your journey today!”

• Contact Form: Include a way for people to reach out or subscribe to your newsletter.

Tools to Build Your Site:

• Canva (for simple designs)

• Carrd or Wix (for affordable, easy-to-use website builders)

• Leadpages (for professional-looking landing pages)

3. The Importance of Personal Branding

Personal branding is about showing the world who you are, what you stand for, and why they should trust you. As a mompreneur, your personal brand is what sets you apart.

Define Your Brand:
Ask yourself:

• What values do I want to represent?

• How do I want my audience to feel when they interact with me?

• What problems do I solve for my audience?

Be Authentic:
People connect with real, relatable stories. Don’t be afraid to share your journey—both the wins and the challenges. For example, sharing how you balance business with being a mom can resonate deeply with your audience.

Consistency is Key:
Your brand should feel cohesive across all platforms. Use consistent colors, fonts, and messaging in your social media posts, website, and emails.

Show Your Expertise:
Share your knowledge regularly through blog posts, social media updates, or videos. Positioning yourself as an expert builds trust and authority. (I’m doing this through our newsletter)

Quick Action Steps to Get Started

Here’s how to start building your online presence today:

1. Choose one social media platform to optimize. Update your profile picture, bio, and contact details.

2. Set up a simple landing page using a tool like Leadpages or Wix. Include a compelling headline, your story, and a clear CTA.

3. Brainstorm 3-5 topics that align with your personal brand and create a few social media posts around them.

Building your online presence takes time, but every step brings you closer to a professional, polished digital footprint that attracts the right audience. By focusing on these foundational elements, you’ll be well on your way to establishing yourself as a trusted authority in the digital marketing space.

What’s Next?
If you’ve completed these steps, take a moment to celebrate—you’ve just laid the groundwork for your digital marketing success! In our next post, we’ll dive into creating content that converts, so stay tuned!

Until then, I’d love to hear from you.

What part of building your online presence excites you the most? Hit reply or leave a comment, let me know!

Ok, Profitista. It’s time to get to work.

With love and belief,
Tracey
Founder, Wealthy Mom Society